Media Industry and Generational Analysis

Photo by ROBIN WORRALL on Unsplash

How to Reach Gen Z: A Guide for Modern News Consumption

30% of the global population is Gen Z. Time and time again, studies show that journalism frequently overlooks the needs of these digital natives - despite the wealth of online information available to better engage them.

In fact, some of these data findings about Gen Z news consumption are so bombastic, that we’ve used them to inform a short guide on how to effectively engage, reach and resonate with this empowered, issues-driven audience segment.