Client: Beyond Meat

Challenge: Introduce an American meat alternative brand to a young market in Europe.

Insight: Convincing young parents to try new foods is hard, but when they know it’s healthy and appealing to their kids, the challenge becomes much simpler.

Tone of voice: Relatable, casual, informal

Skills: Market Research - Adobe Photoshop - Concept Ideation - Copywriting

Briefed to Thomas More University of Applied Sciences

Agency: CDM Barcelona

Challenge: Insomnia is misunderstood, and it's crucial to communicate the new medical solution to correctly address the condition.

Insight: Insomnia is now recognised as a condition of overactive wake signalling, and with proper treatment, you can achieve better sleep and an improved quality of life.

Tone of voice ~ Empowering, playful, informative

Skills: Market Research - Adobe Photoshop - Concept Ideation - Copywriting

Unremunerative conceptual work

Client: Leat.com

Challenge: Highlight how the integration of two software brands simplifies the dining experience for both customers and restaurants.

Insight: Sharing a restaurant founder’s story about the software integration can spark FOMO among other food brands.

Tone of voice ~ Cheeky, relatable, confident

Skills: Concept Ideation, Copywriting, Canva

Freelance

Social Caption

This just in.

Leat and LightSpeed are now fully integrated, making customer rewards effortless. Just scan the wallet pass, and the system handles the rest.

Huge thanks to @Davy and the team! We’ve noticed the late nights, but it’s time to hit the pillow, buddy.