The Future of News: SEO Blog

Photo by Freddy Kearney on Unsplash

Well, this is interesting. The New York Times's WhatsApp channel now has over 13 million followers, sharing updates via text messages—and you can even react and share what they post. The news industry is constantly being challenged by the modern world, and to survive, professionals must learn to adapt. Fast.

The New Gatekeepers: Search Engines and Social Media

Search engines like Google and social media platforms like Facebook and WhatsApp have become dominant forces in the dissemination of news. News avoidance is yet another mystery many news outlets have yet to solve. As we look to the future, a key question arises: how can good journalism change and evolve? The answer lies in how well news organisations adapt to the new dynamics of information dissemination, audience engagement, and revenue generation..

The opportunity

While these platforms regulate the reach of news, they also offer news outlets significant opportunities to expand their audience. According to Reuters:

“We've transitioned from a world where media organisations were the gatekeepers to one where they still create the news agenda, but platform companies now control access to audiences.”

prof. rasmus kleis nielsen & meera selva @ reuters

However, this requires employees to master SEO and social media strategies to ensure that news stories reach their intended audience effectively.