Having lived in seven countries—from Canada and Saudi Arabia to Austria—I bring a global perspective to my work.
My rich understanding of different cultures inspires my storytelling, helping me craft campaigns and build communities on a global scale.
My Know-hows
Event Coordination
SEO / SEA
Copywriting
Creative Ideation
Juggling Several Plates with Ease
My Work
Client: Leat (SaaS loyalty brand)
Briefing: How can a loyalty SaaS program stand out?
Creative Idea: Feature a client who uses the program to create a social media post highlighting what everyone loves—discounts. Show how these savings keep customers from jumping ship, emphasising the value of a strong loyalty program.
Tone of Voice: Cheeky, fun, and confident
Skills Used: Copywriting, Canva, and Conceptual Ideation
Social media caption
We’re here to bring you the best discounts in town.
@FlorenceBlack is giving away 10% off when you sign up for their Leat loyalty program.
And yes, I may have bought myself a shirt. For client research, obviously.
ARTICLES
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